Throughout Breast Cancer Awareness Month in October, the Scarborough-based Town & Country Federal Credit Union is running online ads and local TV channels reminding Mainers to get tested for all cancers.
The $ 20,000 “Check ME” campaign, written and voiced by the credit union, includes a $ 10,000 ad buy paid by the credit union, the second largest in Maine with 40,000 members and $ 10,000 additional at no cost, according to Jon Paradise, senior vice president of marketing, communications and community outreach for Town & Country.
He said Town & Country is also making a financial donation to the Maine Cancer Foundation, a Falmouth-based nonprofit dedicated to reducing cancer incidence and death rates in Maine. According to the organization, at least a third of cancer deaths can be prevented with early detection.
âDetecting many types of cancer early is critical to positive results, but we recognize that COVID has caused many people to delay or postpone regular check-ups not only for breast cancer but for many other types of cancer as well. cancer, âsaid David Libby, Town & Country President and CEO.
âWhile Town & Country of course focuses on financial well-being, we also understand the role that general well-being has a direct impact on people’s lives, including finances. Our ‘Check ME’ campaign is designed to raise awareness and encourage people to become regular cancer screeners We believe that increased awareness of regular cancer screenings can save lives and have a positive impact on members of our community.
The Credit Union is a long-time supporter of the Maine Cancer Foundation as a major sponsor of its Tri For A Cure fundraiser as well as Mary’s Walk. Held each March, Mary’s Walk is a fundraiser in honor of community member Mary Kerry Libby of Saco-Biddeford who died of Burkitt’s lymphoma.
âUltimately, we hope we will see an increase in cancer controls and help increase support for the Maine Cancer Foundation,â Libby added.
Town & Country, with nearly 100 employees, has $ 500 million in assets and 40,000 members in Cumberland and York counties.
In 2017, it began offering employees paid time off for colonoscopy, and has since extended that benefit to all cancer screenings, including breast, lungs, prostate, skin and throat.
“Our ‘Check ME’ initiative is a continuation of our support for early detection efforts, and we look forward to continuing it long after the end of this month,” said Libby.